Whereas over 4 out of 5 consumers worldwide agree that the more companies focus on sustainable technologies, the more success they will have in the future, only 42% of them believe that most companies in their country are serious about this topic.

This is one of the key findings of the Bosch Tech Compass 2023. For the survey, people aged 18+ in seven countries were questioned online at the end of last year. In Germany, France, and the United Kingdom, 1,000 people each were surveyed, and in Brazil, China, India, and the United States, 2,000 people in each country.

In Bosch Tech Compass, consumers from all over the world were asked to what extent they agree with the statement ‘Does my country sufficiently support the development and expansion of sustainable technologies’? They have differing views about this. Whereas in China and India the vast majority of consumers believe there is adequate support for sustainable technologies, French, Brazilian and German citizens are less convinced that their countries are doing enough. In the US and the UK, opinion is split; though slightly more people believe there is enough support for green tech. A slight majority (57%) of consumers worldwide believe that their countries are offering sufficient support for developing and expanding sustainable technologies.

Only a slight majority of consumers believe that there is enough support for sustainable technologies

Developing sustainable technologies

One of the main goals of developing sustainable technologies is to reduce the amount of electronic waste (e-waste). The issue of sustainable technology and e-waste in the IT industry is a significant concern due to the rapid advancement of technology and the increasing consumption of electronic devices. The primary objective is to create products that have a reduced environmental impact during their lifecycle, including the use phase. Minimising the overall environmental impact by focusing on product longevity, recyclability, and responsible disposal practices. By extending the lifespan of IT products, the need for new products lowers, which will reduce energy consumption and waste. It will also help to protect scarce resources, such as materials and energy. However, even sustainable devices will eventually reach the end of their life, resulting in their disposal or recycling. Addressing this issue requires a multi-faceted approach involving manufacturers, policymakers, consumers, and recycling facilities. Strategies include designing products for longevity and recyclability, promoting responsible consumption, improving recycling infrastructure and accessibility, and raising awareness about the environmental impact of e-waste and the importance of sustainable practices. Luckily, sustainability is gaining ground in various sectors including the public sector. The government plays an important role in setting an example for driving the circular transition, but new European regulations also require the public sector to take action. However, is there enough support for sustainable technologies?

Sustainability is gaining ground in various sectors including the public sector

Supporting ‘green tech’

A slight majority (57%) of respondents worldwide believe that their countries are offering sufficient support for developing and expanding sustainable technologies. While in China and India the vast majority of people believe that there is adequate support for sustainable technologies, French, Brazilian and German citizens are less convinced that their own countries are doing enough. In the US and in the UK, opinion is split, though slightly more people think there is enough support for green tech. “Companies shouldn’t have to choose between being profitable and doing what’s best for the planet. If the right path is chosen, both aims go hand in hand,” dr. Stefan Hartung, Chairman of the Board of Management of Bosch, commented about the outcomes of his companies’ global survey.