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Flex IT is launching a new webshop that enables them to share sustainability data with visitors for products. Customers can now explore the extensive and diverse range of circular IT products and services more purposefully and conveniently. Moreover, the webshop offers a significantly enhanced shopping experience. Flex IT is rolling out this new platform initially in the Netherlands and the United Kingdom, with other countries set to follow suit in the coming months, each offering their own customised experience in their respective languages.
The new webshop isn’t just an upgrade to the digital infrastructure but also signifies a new milestone in optimising customer service. The standout feature is the ability to gain insights at the product level into the amount of CO2 reduction that the purchase of a circular IT device yields. This functionality will continually be enriched and improved across various product categories based on user testing and customer feedback. Flex IT is closely collaborating with its partner, Ecochain, in this endeavour.
To make sustainability data of IT products transparent, Flex IT utilises an LCA methodology devised by Ecochain. Ecochain empowers businesses to conduct life cycle assessments (LCA) on a large scale for their production facilities and evaluate their environmental impact at the corporate, process, and product levels.
“We are extremely proud to launch our new webshop, with the integration of sustainability data into our offerings being particularly remarkable. Flex IT introduces the first webshop in the Netherlands to provide this information at the product level,” states Andreas Mayer, CEO of Flex IT.
Customers can visit the new webshop at: https://www.flexitcircular.com. The existing webshops will be gradually phased out and eventually fully replaced by the new platform. Flex IT aims to ensure a seamless migration to the new platform.
The current IT market is a highly challenging field. It is clear to everyone that the market, partly due to global circumstances, is going through a relatively tough period. Nevertheless, as the CEO of Flex IT, I look ahead with confidence to the coming years. Positive developments are taking place, both in the market and in European legislation, which convince me that our business is on the right track.
We notice that the market for refurbished IT hardware is gaining more ground in Europe. Consumers, in particular, are driving this growth, with a demand for more affordable yet reliable devices that also take into account their environmental impact. Moreover, small and medium-sized businesses, startups, students, and young professionals are increasingly choosing refurbished equipment for their daily tasks. A significant growth is predicted for the global market of refurbished computers and laptops, with an estimated annual compound growth rate of 12% in Europe alone between 2019 and 2027.
Furthermore, within the European Union, there is a strengthened commitment to sustainability. This is evident through the adoption of legislation that not only aims to reduce electronic waste but also empowers consumers to repair and extend the lifespan of their devices. Examples of this include the “Right to Repair” legislation, which requires manufacturers to provide documentation, software, and parts necessary for repairing electronic devices. This makes it easier for consumers to engage external companies for repairs or to repair their devices themselves. Additionally, there are new regulations that mandate portable device batteries to be removable and replaceable by consumers.
Considering the current situation, these developments, combined with Flex IT’s adaptability, reassure me that the market is recovering, and we, as a circular IT distributor, are on the right path.
Flex IT, one of the largest European specialists in IT Lifecycle Management, has appointed Leon Brabander as its Chief Commercial Officer (CCO). The appointment of Brabander, who has previously held various managerial positions at Lenovo and HP, is effective immediately.
Leon Brabander brings significant experience and expertise to his new position at Flex IT. During his time at Lenovo and HP, he has proven to be a powerful leader capable of developing and implementing effective commercial strategies, as well as motivating teams to perform at their best.
Since January 1, 2023, Brabander has been responsible for Flex IT Rent and the ITAD department of Flex IT Distribution, both part of Flex IT, where he has made a significant contribution to expanding the customer portfolio and implementing innovative business processes. His achievements and dedication make him the ideal candidate for his new role as CCO at Flex IT.
“We are extremely pleased to welcome Leon to this new position,” says CEO Andreas Mayer of Flex IT. “His demonstrated leadership qualities, along with his long track record in the IT sector, make him the perfect candidate to elevate our commercial activities to a higher level. We look forward to the positive impact that Leon will undoubtedly have on our company.”
As CCO, Leon Brabander is responsible for leading the company’s commercial strategy, developing new business opportunities, and further strengthening Flex IT Distribution’s position in the IT distribution industry. Additionally, he will continue to oversee ITAD and Flex IT Rent.